dream BIG.

global concert –

We envision a global concert spanning the world from Africa to Australia, Europe to China, Antarctica to South America. Its base will be the Heartland of the United States – the Twin Cities of Minnesota. Minneapolis and St Paul flank the Mississippi River, the river that brings the east and west together.

The famous and not so famous will come together to energize the world with the hope and understanding of a new way of being.

documentary –

The global documentary would marry the creation of the global concert with the world’s thoughts and shared feelings on peace – talking to people from all walks of life. Picture huge sweeping images – and small intimate portraits of people yearning for something better.

Seeing people.
Listening to people.
Connecting with people.

Musical performances will pull it all together.

the song –

Our dream is to re-record the classic “Give Peace a Chance” using a global drumbeat – drums from everywhere around the world – African drums, Native American drums, snare drums, Caribbean drums and more. Every culture has drums as a way to call to people, to connect people to who they are and to each other.

Give Peace a Chance has a drumbeat/heartbeat that permeates the song. It offers a clear intention, with clear words and the rocket fuel that music provides. It holds meaning and yearning, hope and connectedness.

Our goal is to do a global video, get radio play, and bring the world together.

the last song –

We also imagine Give Peace a Chance being used as the last song in musical venues around the world –a way for the world to experiment with universal intention and connectedness. We believe in the power of words, intentions, music and the power of many people/one voice.

Some will choose to play a recording of the song, some musicians will create their own version, and some will choose to use the video created by “peace begins with me,” featuring a variety of known and unknown artists from around the world.

It is a song that is known worldwide. Sir Paul McCartney has said that when he plays it as a final song in his concerts, the audience takes over and won’t let the song end.

ad campaigns –

hero
Small matters.

Video: Undercover video catching everyday people being every day heroes. (peace begins with Ralph!) Our unsuspecting heroes would be caught in the act of engaged conversation, smiling, holding doors for others, helping someone with their groceries. . .

— It could be set up like a flash mob, where a whole room erupts in applause and cheers when someone does the right, connected thing.

facelift
Set up like a medi-spa ad for either print, billboard, or video. Want to look ten years younger? No surgery? No downtime? No needles? In the “before” picture, a person is staring into the camera, flat-lined. In the “after” picture, that same person erupts in a broad, happy, eye brow lifting, neck toning grin. There you have it. . .
Ten years younger.

— Tie it briefly into the science of happiness and how it affects you and everyone around you (source: Institute of Noetic Sciences / Heart Math / Global Coherence / Masaru Emoto).

contagion
Who you are and what you do has far-reaching effects. Explained and underscored with humor in a commercial or in print. Who hasn’t had the experience of “catching” someone else’s positive or negative attitude?

— Imagine a video showing the contagion of kindness and laughter! A guy walks on to a bus filled with people trying desperately to keep their personal space and keep their
disconnection from one another.
— It starts with his giggle and spreads, at first reluctantly and then whole-heartedly, to the rest of the group. One person gets off and starts the process again on the next bus. . .
— Institute of Noetic Sciences and/or Heart Math provide the science to tie it to left-brainers who need to know the why and right brainers like me who just like to know why.

the conversationalist
Broadcast/internet commercial inspired by real life guy, Taylor Baldry, who missed the art of conversation so much in this era of texting and FaceBooking, that he set up a card table next to a Minneapolis lake and offered free conversation to passers-by . A few feet away, the potential friends could choose from a list of conversation topics. The latest dish on dinosaurs, anyone?

something to think about
Thirty second, straightforward inspirational spots offering invitations to think about the world differently or reminding people of peaceful ways of being
in this day or this moment.

— This is not prescriptive – just “something to think about.”
— This campaign was started years ago at the NBC affiliate in Minneapolis-St Paul. The response was overwhelming and positive.

 

 

science of peace
YouTube experiments exploring ideas of connectedness, energy, and optimism through the eyes of science. The Institute of Noetic Sciences would be an excellent resource, as would Heart Math.

Movie director Tom Shadyac showed us just how entertaining this could be in his movie, “I am – the Documentary.” Connected with electrodes to a bowl of yogurt (yes, you read that correctly:), he was able to see how his thoughts, both good and not-so-good, were able to be quickly quantified and reflected back to him through the yogurt! You’ve got to see this to believe it.

what do we agree on?
This is made to order for this moment in time.

This is a video that makes and offers a list of what we can find to agree on in this world through man on the street interviews, interviews with children, home-made videos.
The U-S is already in the middle of a contentious political debate and it will likely keep growing as we move closer to November of 2012. Let’s find a way of seeing ourselves for what we have in common, for a change.

Choose your sides, but then choose to find a place of peace.

Please?